The project "Create Your Environment!", developed by Holcim (Romania) and Concept Foundation, obtained two of the most important prizes at this year's Public Relations Excellency Gala:
- "Golden Award for Excelence" within the section " Non-commercial campaigns"
- "Special Award for Creativity and Research", granted by United Communications agency.
"These prizes hounour us and give us faith that the campaign we started one year ago is very important for the young people in Romania," said Luminita Oprea, Communication Manager Holcim (Romania). "The idea of this project is a dream I wanted implemented as soon as possible. We are happy that we found reliable partners with whom to start a campaign which aims to educate about the protection of the environment. The experience of the Concept Foundation helped us so that this project is a success from the very beginning," added Luminita Oprea.
The project "Create Your Environment!" was lauched in October 2004, and it is financed by Holcim (Romania) and implemented by Concept Foundation, in partnership with the Ministry of Education and Research. The project is designed for pupils in primary and secondary schools, IVth and Vth grades, and it aims to shape, even from these ages, a civic behaviour oriented towards the protection of the environment.
The selection criteria employed by the jury were: research competency and clearness, planning, implementation and results measurement, message clearness and consistency, creativity and ethics. For all these reasons, the campaign created, implemented and developed by Holcim (Romania) and Concept Foundation was appreciated as being exceptional. And, for the research precision and perseverence, the project partners received a special prize: " Special Award for Creativity and Research".
"I consider these prizes as the proof that efficient projects are justly appreciated. The success of this project in schools and the positive trend of the environment protection as part of the educational process represent our biggest satisisfaction. We are happy to be partners of Holcim (Romania) - a renowned company that is actively involved in the life of the community and, especially, in the protection of the environment. I believe Holcim (Romania) is a responsible citizen, an example to be followed by other companies," said Radu Mateescu, Executive President, Concept Foundation.
Holcim (Romania) S.A. is the Romanian subsidiary of Holcim Group Ltd, one of the world's leading suppliers of cement, as well as aggregates (gravel and sand), concrete and construction-related services. One of the top players in the world construction materials industry, the Group is based in Switzerland and has majority and minority interests in more than 70 countries on all continents. Holcim employs more than 60,000 people operating 130 cement plants and grinding stations and over 750 ready-mixed concrete plants throughout the world. Holcim is also one of the first international players in the construction industry to have invested in Eastern Europe after 1989.
Holcim (Romania) S.A. currently operates 3 cement plants, in Turda, Campulung and Alesd, 13 ready-mixed concrete plants (10 of which have been built based on the concept of environment friendliness) and 4 aggregates plants. Holcim (Romania) S.A. currently has approximately 1,300 employees. The website of the company is www.holcim.ro.