Holcim launches www.societatedurabila.ro, the first Romanian virtual "ABC" in the field of sustainable development

8 Februarie 2012


Holcim Romania has launched today www.societatedurabila.ro, the first portal in Romania to offer to the general public information, ideas and useful projects related to sustainable development. The launching of this portal represents another important initiative of social responsibility of Holcim Romania, within the company strategy that is based on respecting the concept of sustainable development. www.societatedurabila.ro is a virtual interactive space, created for each of us who wants to involve actively in keeping a healthy environment, in maintaining an ecological balance, and in developing social responsibility actions. The partners of Holcim Romania in this endeavour are the National Guard for Environment and the Ministry of Labour, Social Solidarity and Family.

Holcim Ltd. is a founding member of the Cement Sustainable Initiative. This Initiative is a contribution of ten major cement companies, working with World Business Council for Sustainable Development toward sustainable development.

Holcim Romania consistently respects this principle following its three guiding lines: economic growth, environment protection and social responsibility. In addition to developing various community-based social responsibility projects and the first international competition for sustainable constructions, www.societatedurabila.ro complements the commitments Holcim Romania has made for developing the healthy society we all live in.

"The vision of Holcim Romania is to build solid foundations for tomorrow's society not only through the products and services offered, but also through programmes that aid to forming a harmonious and well-balanced society, caring to everything that happens around it. It seems abstract and rather hard to accomplish, but actually we speak about an attitude which needs to be part of our mental and behavioural matrix. Sustainable development means actions and efforts, not just of the large companies, but also ours, as citizens, for the future and not just for the present. Development means not only consumption of energy and resources, but also their preservation. Only then the development of the society is sustainable. This virtual resource of information, which we have just launched, speaks explicitly about everything sustainable development is, laying emphasis on environment protection and social responsibility. Its gives the visitors the opportunity to express themselves, to inform themselves, and to expose their opinions and ideas. In other words, through this portal we wish to generate actions," said Markus Wirth, General Manager of Holcim Romania.

The portal is a project developed by Holcim Romania and implemented by Kondiment and represents an important resource of information in the field of sustainable development. It is a well-documented website, so that it satisfy the interests of the general public, and of all those people who want to get involved in social responsibility projects. www.societatedurabila.ro is also useful to non-governmental organizations, companies and public authorities.

The portal was built on three important areas - Inform Yourself!, Express Yourself! and Take Action! The visitors will find out first of all what sustainable development means, after reading a less technical definition. Moreover, all interested people have access to case studies from Romania and other countries and important laws in the field environment protection and environmental policies. The library displays literature and relevant documents, which are rather hard to find on other communication platforms. The three pillars of sustainable development are also described, and the links to other websites may prove to be an important source of documentation.

Also important is the fact that the website hosts a communication space for sharing ideas, opinions and comments. The interactivity of the portal is ensured by the e-forum, a useful instrument for "activists" in the field and also for anyone who wants to be informed.

The Ecomap section shares contact information of local and central authorities, of NGOs and specialized institutions. This information is available for all 42 counties.

Children have their section hosted on the Ecoman website. The 10-12 year-old pupils can learn here, by playing, how to protect the environment and have a friendly behaviour towards nature.

Holcim (Romania) S.A. is the Romanian subsidiary of Holcim Group Ltd, one of the world's leading suppliers of cement, as well as aggregates (gravel and sand), concrete and construction-related services. One of the top players in the world construction materials industry, the Group is based in Switzerland and has majority and minority interests in more than 70 countries on all continents. Holcim employs some 61,000 people operating 130 cement plants and grinding stations and over 750 ready-mixed concrete plants throughout the world. Holcim is also one of the first international players in the construction industry to have invested in Eastern Europe after 1989.

Holcim (Romania) S.A. currently operates 3 cement plants, in Turda, Campulung and Alesd, 14 environmentally-friendly ready-mixed concrete plants and 4 aggregates plants. Holcim (Romania) S.A. currently has approximately 1,300 employees. The website of the company is www.holcim.ro.