Environmental education via Internet, from Holcim: www.ecoman.ro

8 Februarie 2012


Holcim launches the website www.ecoman.ro and an online game on environmental protection. This project represents Holcim (Romania) most recent social responsibility initiative.

After the succes of the educational project "Create your environment!", Holcim (Romania) continues to build among students from Romanian elementary and secondary schools a responsible behavior towards the environment, this time approaching another communication channel - the Internet.

http://www.ecoman.ro and "Ecoman" online game have been conceived for elementary and secondary schools pupils, and are meant to foster an environmental protection behavior.

"Since we have launched "Create your environment!" project, we intended to make children aware of the importance of a healthy environment and a friendly behavior towards it. The online component is our answer to many requests regarding environmental educational support launched by Holcim within this project. Through www.ecoman.ro and the game dedicated to environmental protection, we intend to ease the access of the children to such information, in a way that is attractive to them", said Markus Wirth, General Manager Holcim (Romania).

By its excellent graphics, the game displays the usual city atmosphere, threatened by pollutants that become story characters: Apolux, Gunox and Noxus as the main enemies of our environment - water, soil and air. The role of Ecoman - and of the gamers - is to defeat the pollutants of the city, thus protecting the environment. "Ecoman" is available at www.ecoman.ro and addresses all children aged 9 to 12, from 2nd to 5th grade.

"We hope children will like Ecoman and visit the website very often, as it represents a useful source of information regarding environmental protection, the pollutants; they can also find information on the ways to protect and preserve the environment", added Markus Wirth.

The project is part of a social responsibility program developed by Holcim in Romania and, together with the EUR 20 million investments in technology, it proves the care Holcim has for environmental protection. The website has been designed in collaboration with AvantajNet webdesign agency ( www.avantajnet.ro).

Holcim (Romania) S.A. is the Romanian subsidiary of Holcim Group Ltd, one of the world's leading suppliers of cement, as well as aggregates (gravel and sand), concrete and construction-related services. One of the top players in the world construction materials industry, the Group is based in Switzerland and has majority and minority interests in more than 70 countries on all continents. Holcim employs more than 48,000 people operating 130 cement plants and grinding stations and over 750 ready-mixed concrete plants throughout the world. Holcim is also one of the first international players in the construction industry to have invested in Eastern Europe after 1989.

Holcim (Romania) S.A. currently operates 3 cement plants, in Turda, Campulung and Alesd, 13 ready-mixed concrete plants (8 of which have been built based on the concept of environment friendliness) and 4 aggregates plants. Holcim (Romania) S.A. currently has approximately 1,300 employees.