Holcim (Romania) SA launches at Construct Expo the first practical cement and concrete application Mini-Guide in Romania

9 Februarie 2012


Holcim (Romania) launches the first time the practical cement and concrete application Mini-Guide: "How to build our house with Holcim cement"

Holcim (Romania) SA comes at Construct Expo Exhibition 2002 with two novelties: its stand - a nice surprise for every visitor - and a national premiere in construction customer service field. Holcim' s stand from this year reflects its tagline: " Strength. Performance. Passion.". Divided in the three main areas, each area translates through a sophisticated and innovative space design each word composing the company tagline. The stand is conceived in a way that is attractive for all types of visitors: clients, potential clients, specialists in construction field (engineers, architects), press, potential employees and large public. By an innovative organisation of the space, Holcim (Romania)' s stand offers to the visitors plenty of information about the operation of Holcim in Romania and world wide, about the products and services offered and about the mission that the company has within the community. "Our stand at Construct Expo shows in a very stimulating way all facettes of our business and confirms Holcim's attractiveness as prefereed employer and business partner", stated Mr Kurt Habersatter - CEO of Holcim (Romania) SA. Special seminars will be held by Holcim specialists at its conference center within the stand covering news about white cement, road binders and the new Mini-Guide. For large public Holcim organizes a big lucky draw with prizes such as a digital camera, TV set and other 40 attractive prizes. Strenghtening the principal company core belief - Customer Focus - Holcim creates, also, value for its clients through customer service development. With the occasion of its special participation, Holcim launches for the first time in Romania the " How to build your house with Holcim cement" Mini-Guide. Initially adressed to all cement buyers, this guide aims especially those persons who want to build their house by themselves, but also targets cement dealers and distributors. The miniguide meets the customer's needs by offering all the necessary information regarding execution of safe construction structures. One of the purposes of this guide is to eliminate the traditional malpractices which over time can lead to bad construction quality and unfavorable consequences. Conceived in an attractive and user friendly format - pocket size - the guide contains also a detachable card which summarizes the recomandations of the Holcim cement applications in concrete and mortars.

Regarding this novelty on the Romanian construction market, Mr. Kurt Habersatter - CEO of Holcim (Romania) SA - states: "To take care of the small house builders we consider an important part of our service and social responsibility. The new Mini-Guide offers a great help of applying cement, concrete and mortars in the construction of residential houses."

By everything Holcim (Romania) did until now proves that is a forward looking organization, an organization which is very dinamic: a 10 months old new brand name, a merge of its operations, different launches: first environmentally friendly concrete plant in Pitesti, modern dispatch center toghether with a canteen and the new administrative building at Cement Turda, practical Mini-Guide. The recognition of our efforts is the "The Best Strategic Investment" award won twice: last year by the Holcim (Romania) headquarter and this year by its cement plant from Turda.

Key figures 2001:

- Turnover: Euro 65 m

- Cement sales volume remained stable at 1.2 m tons at a market share of just below 28%

- Investments realized amount to Euro 45 m


- Romanian cement market is expected to grow from 4.3 m tons to approx. 4.5 m tons; i.e. 4% to 5%

- Holcim (Romania) wants to increase its sales to a market share of 30%

- Investment plan foresees investments of 80 m Euro over the next 4 to 5 years.

Financial results of Holcim Group on 2001:

- Net sales: 13 644 m CHF

- Operating profit: 1 945 m CHF

- Cement production capacity million t: 121,2

- Cement sales million t: 84,3

- Aggregates million t: 89,5

- RMC million m3: 25,5

Holcim (Romania) currently has 2000 employees.

Holcim (Romania) owns 3 cement plants in Turda, Campulung si Alesd, 6 concrete plants in Bucharest (Pipera, Bujoreni, Progresul), Pitesti, Curtea de Arges and Brasov and 3 aggregates pits in Zarnesti, Rancaciov and Brasov.

Holcim is one of the world's leading suppliers of cement, concrete and aggregates (sand and gravel), with operations in over 70 countries across all continents.

The Group counts 47.000 employees.