Structo® Plus, the only BES 6001- certified cement in Romania, which contributes directly to the construction of green, fast, safe and durable buildings


Bucharest, 18 May 2015 – Holcim Romania, a leading producer of cement, concrete and aggregates, is the first company in Romania to provide cement users and constructors with a cement type with superior strength class, certified in accordance with BES 6001 – Structo® Plus cement. The product guarantees solid structures, brings value added to the certification of green buildings and offers peace of mind due to the construction of resistant and safe buildings.

Structo® Plus cement is re-launched now in a new package, highlighting the features which ensure its sustainable quality: it is produced in plants with best available techniques, benefits from Holcim’s experience of over 100 years in high quality cement production, has  25% lower carbon emissions per ton of product and is obtained in accordance with the BES 6001 certification. This certification confirms that Holcim applies sustainability principles in the manufacturing of Structo® Plus, acting responsibly from a social and environmental standpoint, from the sourcing of raw materials and management of production processes to the final delivery of the products.

Thus, Structo® Plus cement builds trust among its users and guarantees the resistance and safety of their projects.

The new Structo® Plus campaign rolled out by Holcim also speaks about trust, – For constructors worthy of gratitude. Trust - the secret ingredient in the Structo® Plus bags, the one due to our cement is the preferred choice of the constructors and Holcim company the preferred cement supplier for our partners.

“We always like to be one step ahead and Structo® Plus cement is one of the best ways to prove how our company has understood to deliver innovation and sustainability. The standards applied in the manufacturing of Structo® Plus are unique in Romania, offering to constructors the confidence that they will work with a product meeting the latest European and international requirements on environment, strength and durability”, states François Petry, CEO Holcim Romania.

“A house is built with a lot of passion, involvement and dedication, but every constructor knows that a good result also depends on a secret ingredient – trust. Trust is the key element in any construction project. With Structo® Plus, constructors must know they will have our guarantee for faster and more efficient work and will be proud of the result. This performing product, manufactured in cement plants equipped with the best technologies available in Europe and in the world, ensures the solid structure of a house, which must resist throughout generations”, states Bogdan Dobre, Marketing & Sales Director Holcim Romania.

About the campaign For constructors worthy of gratitude

The communication platform will be supported through a TV commercial where trust and gratitude go hand in hand in order to promote Structo® Plus:

More on the Facebook page of Holcim Romania: and

The concept will be rolled out on several communication channels – TV, print, out-of-home and online. The campaign was developed together with the advertising agency McCann Erickson, through the Momentum division. The TV spot was filmed under the guidance of director Matei Alexandru Mocanu.

More details about the campaign on but also on and

About Structo® Plus

Structo® Plus is a Portland cement of superior class and final compressive strength of at least 42,5 N/mm2, specifically designed for reinforced concrete structures with superior performances compared to the other products in its consumer category. The cement may be used for all applications related to the construction of a house: foundation, structure, beams, floors, interior and exterior walls and masonry, pavement or cladding elements. The enhanced performance is due to the fact that the product which comes in bags may be delivered in bulk to ready-mix producers for large-scale residential and office projects.

About Holcim Romania

Holcim (Romania) S.A. owns 2 cement plants in Câmpulung and Alesd, one grinding station and a cement terminal in Turda, 14 environment-friendly ready-mixed concrete stations, 3 aggregates stations, 2 special binders stations and one cement terminal in Bucharest. Holcim (Romania) SA employs around 800 people. For additional information, please visit the company’s website at and the official Facebook page:


Holcim is one of the leading providers of cement and aggregates (sand and gravel), concrete and asphalt, as well as related services. The Group holds minority and majority interests in about 70 countries on all continents.