Bucharest, February 2, 2010
"In her 8-year tenure with Holcim, Andreea has proved to be an extremely valuable member of our team. The good results she obtained in the projects in which she was involved, but also her pleasant personality, creativity and open-mindedness are just some of the attributes that speak for her nominalization. I am fully confident that her experience in communications and marketing is a great asset for our company and for the success of future projects that the Communications team will develop under her coordination," said Markus Wirth, Country Manager of Holcim Romania.
The activities that she will coordinate in the new position include media relations, internal communication, corporate social responsibility programs, internal projects of the Holcim Group and Holcim Romania."Holcim's notoriety and reputation are a valuable result of the effort made by an enthusiastic team of some 1,200 people. This result is known to the greater public also thanks to the Communication team's endeavors and achievements. Through their projects, they have built lasting relationships with all our stakeholders. I am honored to join this team. I am confident that we will successfully fulfill our mission to excel as an interface between the organization - as it operates and pulses inside - and the public, journalists, authorities, public and private institutions with whom we interact directly or indirectly, " Andreea Nicolae said.
Having an experience of 13 years in communications and marketing, the new Holcim Communications Manager began her career at Mediafax, in 1997. Between 1999 and 2002, she was one of the Founding Editors of www.121.ro and also a Public Relations Specialist at Michael Kammrath Communications.In 2002, Andreea Nicolae joined Holcim's Communications Department as an Editor-in-Chief of the internal magazine and as Web Manager. Over the last 5 years, she activated as Events and Promotions Manager in the Marketing Department, responsible for defining the company's events strategy and loyalty programs, BTL projects and media relations.
Andreea is a graduate of the Journalism and Mass Communication Faculty in the University of Bucharest and, in the last years, she attended numerous professional and managerial development programs.
# # #Holcim is one of the world's leading suppliers of cement and aggregates (crushed stone, sand and gravel) as well as further activities such as ready-mix concrete and asphalt including services. The Group holds majority and minority interests in more than 70 countries on all continents, and employs some 80,000 people.Holcim (Romania) S.A. currently operates 2 cement plants in Campulung and Alesd, one grinding station in Turda, 20 environmentally-friendly ready-mix concrete plants, and 5 aggregates plants. Holcim (Romania) S.A. has approximately 1,200 employees. For more information, please visit www.holcim.ro.