Holcim Romania expends its retail offer with a wider range of solutions


Bucharest, June 8th: Holcim Romania expends its retail offer, coming in the market with a range of bagged cement for covering all types of construction elements.

The products comprising the new range of bagged cement were designed to address the dynamics of the construction market, described by more specific needs and requirements which occur throughout the construction or renovation process of a building, as well as to meet the increasingly stringent execution terms: aesthetics, shorter time, lower costs, higher strength and durability. The construction industry in Romania has been recently registering a positive evolution, particularly in the residential and non-residential segments, a development also resonating on the cement market.  

The new range of Holcim products delivered in bags comprises: Structo Plus ® 40 kg, Structo Plus ® 20 kg, Structo ® 40kg, Extra Dur 52 40 kg, Tenco ® 40 kg.

With the new range of Holcim products in bags, you can start building a house from scratch. The Holcim cement bags provide builders and beneficiaries with support, as well as reliability throughout the entire construction process, as the new products are the result of comprehensive studies initiated by Holcim expert teams and conducted within the past two years. The new cement products help builders execute whole range of construction elements.

 “Our focus on customers and desire to build sustainable partnerships prompts us into constantly innovating. We want to see our solutions put in place, in more resistant, durable and efficient buildings. Thus, we offer our customers more than products: we give them the trust that they can rely on a strong partner, on long term. The new range of cement bags is the best proof of how Holcim Romania understands and contributes for the development of the construction sector, by implementing and offering innovation and sustainability in the market through tailored and cost-effective solutions”, declared Sofiane Benmaghnia, CEO Holcim Romania.

“The urgent and increasingly diverse demands of the final beneficiaries are part of our daily challenges. In the last years we developed many market studies, analysis and specific tests in our laboratories and we believe that we made the right decisions given the current market conditions. The construction sector is going through a consolidation process, in which both constructors and end-users pay attention more on the quality. Constructors seek experts for business efficiency and performant construction materials that can become their support in the team. And the Holcim cement bags provide all these warranties and the support necessary to ensure the success of our customers’ projects”, added Bogdan Dobre, Commercial Director Holcim Romania.          


Latest additions to the Holcim bagged cement range

I.Structo® Plus – High performance in reinforced concrete

Now also available in the 20 kg bag!

Structo® Plus, the spearhead of the Holcim bagged cement range, which has proven its attributes on thousands of sites is now also available in the 20 kg bag, starting this year. It has been proven that construction workers only use half of the 40 kg bag to mix a batch in a small concrete mixer. The new bag is more practical and easier to use on sites: one bag = one batch!

  • Reliable structures
  • Safe constructions
  • Recommended by builders

II.Structo® - Multi-application cement

Structo® is a CEM II B-LL 32,5R type cement. Highly stable and convenient, Structo® is easy to use in concretes and plasters, specially developed to offer the best possible workability. The strength class of 32,5 is equal to that of the cement most frequently used in concrete stations.

  • Cement used in concrete stations
  • Practical, easy to place
  • Rapid striping

III.ExtraDur 52 – Performance in prefabricated products

ExtraDur 52 is a CEM I 52,5R type cement, developed for the production of prefabricated elements and products and to be used in works requiring high initial strength concretes within short deadlines.

  • High productivity regardless of temperature
  • Increased product durability
  • Excellent surfaces

About Holcim Romania

Holcim (Romania) S.A. owns 2 cement plants in Campulung and Alesd, one grinding station and a cement terminal in Turda, 13 environment-friendly ready-mixed concrete plants, 3 aggregates plants, 2 special binders plants and four cement terminals. Holcim (Romania) S.A. employs around 800 people. For additional information, please visit the company’s website at www.holcim.ro and on the official Facebook page: www.facebook.com/holcimromania

Holcim Romania is a member of LafargeHolcim group, which was born following the merger between equals between Lafarge and Holcim in 2015. With over 180 years of combined experience, the Group resulting from the merger aims at entering a new era of leading technologies and innovations in the building materials industry, in order to cope with the challenges of the 21st century.